Renaissance Esmeralda, Indian Wells
Valencia Ballroom V/VI
Friday, January 25, 2008
7:00 a.m. - 11:30 a.m.
Presiding:
Jeannie Anderson, Chair
Gregory Pawlik, Vice Chair
Irene Reinsdorf, Vice Chair
Jean Powers, Committee Liaison
C.A.R. Staff: Anne Framroze
Mark Giberson
Paula Hess
I. Committee orientation/2008Communication group
objectives (C.A.R. Staff) 7 - 7:30
II. Opening remarks/introductions (Chair Jeannie
Anderson) 7:30 - 7:45
III. Consumer advertising campaign
(Anne/Campbell-Ewald)7:45 - 9:45
IV. Market response media initiative (Mark) 9:45 -
10:15
V. Market-based brainstorming (Group)
10:15 - 11:00
VI. New media brainstorming (Group) 11 - 11:30
VII. Adjourn 11:30