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NAR’s e-PRO® Certification

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This course is Bureau of Real Estate (BRE) accredited for 7 hours of Continuing Education (CE) in Consumer Service.

Course Description:

The National Association of REALTORS® has partnered with the Social Media Marketing Institute (SMMI) to develop an entirely new-e-PRO® program to help you successfully compete in today's ever-evolving real estate market.

The new e-PRO® curriculum shows you how to use the latest social media technologies, such as Facebook and Twitter, to create an online presence vital to reaching today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies to run your business more efficiently.

e-PRO®: Day 1 - offered as a live classroom setting. (Day 1 cannot be taken as a stand-alone course online.) The first day of e-PRO® coursework covers a wide range of topics, including the changing market, the modern consumer and how to use new real estate technologies to your advantage. Learn how to interact with the desired markets and to position yourself as the trusted advisor and valued member of their online communities.

e-PRO®: Day 1 also addresses concepts of intellectual property, copyright, fair use, and plagiarism, as well as ways that students can protect the content they create. The tools available to real estate salespeople to market, brand themselves, and communicate with consumers are simple and easy to use, but like any tools, can cause damage if you're not careful. Students will learn where potential "land mines" are and how to avoid tripping them.

e-PRO®: Day 2 - offered exclusively online either as stand-alone course (upon completion of Day 1 in a classroom) or as part of the Day 1/Day 2 bundle through REALTOR® University. The second day of the e-PRO® online real estate course curriculum provides a hand-son experience using social media such as Facebook, Twitter and YouTube, and teaches you how to use these technologies to build your business.

Registration: To register for NAR's e-PRO® Day 1 Certification course near you, visit the C.A.R. Education Calendar.

Please visit NAR's REALTOR University® for more information about the e-PRO® Certification Program Day 1/Day 2 online bundle.

How you will benefit from taking this course: 

  • Use of e-PRO® logo and name
  •  Differentiation at Realtor.org and the White Pages at Realtor.com®
  • Customizable e-PRO® marketing materials
  • e-PRO® professional online referral community
  • Searchable and modifiable e-PRO® online profile
  • Free e-PRO® webinars
  • Downloadable e-PRO® certificate
  • Increased industry networking opportunities
  • e-PRO® lapel pin available for purchase through the online REALTOR® Team Store

As an e-PRO®, internet marketing will take your business to the next level.

What e-PRO® provides:

After you become an e-PRO®, you may continue to enjoy e-PRO®-benefits with no annual dues or re-certification fees, no matter when you receive your certificate. You will also gain access to the new e-PRO® logo and marketing materials.

Completion of the e-PRO® certification counts toward the following NAR credentials:

  • Elective credit for the ABR®, CIPS and CRS designations
  • Elective credit for the RSPS certification

This course will cover:

  • Trends in online real estate marketing and technology
  • Connecting with today's consumer online
  • Creating an online presence
  • Reputation management and measurement
  • Intellectual rights and ethics on the Web
  • REALTOR® Code of Ethics
  • Social media hazards
  • Overview of e-PRO® Toolbelt

Requirements:
To receive the e-PRO® certification, you must complete the Day 1 core course either live or online (see www.car.org/education/calendar to find a course near you), plus Day 2 online.

To complete both courses online, save with the bundled online Day 1 and Day 2 package. Enter EPRONOW for an additional 10% savings, just for REALTORS®. To register for the bundled online courses, visit www.learninglibrary.com.

To just complete Day 2 online, visit www.learninglibrary.com.  

For more information about the e-PRO® certification, visit www.epronar.com.

Who Should Attend:
Any REALTOR® ready to put the latest real estate technology to work for their business.

Instructor:
For Instructor Bios click here.  


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