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Publications
Recommendations of SPF Committee
The Best Service is No Service by Bill Price and David Joff
The Big Switch by Nicholas Carr
True Enough by Farhad Manjoo
House Lust by Daniel McGinn
A Whole New Mind by Daniel H. Pink
Nuts by Kevin & Jackie Freiberg
Microtrends by Mark J. Penn
The Elegant Solution by Matthew E. May
Team of Rivals: The Political Genius of Abraham Lincoln by Doris K. Goodwin
Change or Die by Alan Deutschman
Made to Stick by Chip Heath and Dan Heath
Wikinomics by Don Tapscott and Anthony D. Williams
The Perfect Thing by Steven Levy
Blink by Malcolm Gladwell
The World is Flat by Thomas Friedman
The Tipping Point by Malcolm Gladwell
Satisfaction by Chris Denove and James D. Power IV
Treasure Hunt by Michael Silverstein and John Butman
La Nueva California: Latinos in the Golden State by David E. Hayes-Baustista
Trading Up by Michael Silverstein and Neil Fiske
Inevitable Surprises by Peter Schwartz
Customer Experience Management by Bernd H. Schmitt
The Heart of Change by John P. Kotter and Dan S. Cohen
Next Generation Real Estate by J. Lennox Scott
Good to Great by Jim Collins
Irrational Exuberance by Robert Shiller
Dow 100,000: Fact or Fiction by Charles Kadlec
The Eight New Rules of Real Estate by John Tucillo
Who Moved my Cheese? by Spencer Johnson
Unleashing the Killer App by Larry Downes and Chunka Mui
The Digital Economy by Don Tapscott
Sacred Cows Make the Best Burgers byRobert Kriegel and David Brandt
TechnoTrends by Daniel Burrus
Control Your Destiny or Someone Else Will by Noel Tichy and Stratford Sherman
The Art of The Long View by Peter Schwartz
Six Thinking Hats by Edward de Bono
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