You're ready: You've decided to seize the unique opportunities presented by
the current housing market. The single most important transaction in your
lifetime should not be conducted without the expertise and assistance of
trained and licensed professionals, and this is where REALTORS® come in.
Chances are you may buy or sell a home again. Developing a long-term
relationship with a REALTOR® is the best way to ensure you will be
well-armed and informed when making your housing decisions.
What's Different About a REALTOR®
Working with a real estate professional who is a REALTOR® is in your best
interest. Not everyone who sells real estate is a REALTOR®. Possessing a
real estate license does not afford instant REALTOR® status--a distinction
of which you need to be aware. A REALTOR® is a member of local, state and
national professional trade associations and, as such, has access to a vast
array of educational programs, research and resources. By being a member, a
REALTOR® subscribes to a strict Code of
Ethics, developed by the National Association of REALTORS®. REALTORS® pledge
to provide fair treatment for all parties involved, protect the right of
individuals to own property and keep abreast of changes in real estate
practice through continuing education and interaction with other
professionals.
REALTORS® also are committed to higher levels of education and professional
development; many REALTORS® have earned professional designations or
specialty certifications requiring intensive study. For example, REALTORS®
who have obtained the Certified Buyer Representative and Certified
Residential Specialist designations have been trained in all aspects of
serving as buyers' and sellers' representatives in real estate
transactions.
As a member of the CALIFORNIA ASSOCIATION OF REALTORS®, your REALTOR® can
tap into numerous resources, like immediate access to full-time, staff real
estate attorneys who can provide objective up-to-the-minute counsel. Your
REALTOR® also receives up-to-date information on a wide variety of legal,
financial and economic issues and has access to an association with more
than 80 years of experience in real estate. And, if things don't work out,
your REALTOR® can offer arbitration as a choice instead of lengthy and
expensive legal proceedings.
The CALIFORNIA ASSOCIATION OF REALTORS® has served as the unsurpassed
proponent of integrity, professional standards and private property rights
fortification within the real estate industry in California since 1905.
In addition to subscribing to the REALTOR® Code
of Ethics and belonging to their local, state and national REALTOR®
associations, some REALTORS® have undergone additional training to serve
specific markets and client groups. If, for example, you'd like to work
with a REALTOR® who is familiar with international transactions or a
REALTOR® who works primarily with elderly clients, you might want to
find REALTORS® who are designated as Certified International Property
Specialits (CIPS) or Senior Real Estate Specialists (SRES),
respectively. To find out about the various designations REALTORS® hold,
click
here.
The Right REALTOR® for You
Like finding the right house, selecting a REALTOR® you can trust and
comfortably work with is paramount. Just as you wouldn't be casual in the
selection of your doctor or your attorney, you shouldn't take the selection
of your REALTOR® lightly. Indeed, the best way to find such a professional
is through recommendations from family and friends. Of course, you should
interview several REALTORS® before you choose one. If you?re selling your
home, you should ask the candidates how they plan to market your home, what
pricing advice they can offer, and what other suggestions they can provide
to further enhance the desirability of your home. Whether you?re buying or
selling, ask candidates about the transaction to evaluate their knowledge.
Ask for--and check--references. And, finally, ask yourself whether you will
feel comfortable working closely with this individual in the months ahead.