All real estate professionals are not created equal. The NATIONAL
ASSOCIATION OF REALTORS® estimates that over 2 million people hold real
estate licenses in the United States, but only about 1 million of
them have earned the REALTOR® distinction. Through membership in their
national, state and local REALTOR® associations, REALTORS® gain numerous
opportunities to enhance their educational and professional development.
They also are required to adhere to a strict Code of
Why Use a REALTOR®?
Selling a home is a complex process involving what's likely to be your most
prized financial asset. Enacting a smooth transaction for your home's full
value requires the expertise of a REALTOR® whose extensive training has
prepared him or her to generate the best possible results on your behalf.
Just like you shouldn?t treat a broken leg without a doctor or handle a
major legal dispute without an attorney, it's unwise to sell your home
without the professional assistance of a REALTOR®.
Naturally, every seller wants to reap the highest return from the sale.
It's tempting to sell the home on your own, thereby saving the REALTOR®'s
fees. However, a study conducted by the NATIONAL ASSOCIATION OF REALTORS®
found that 82 percent of real estate sales result from REALTORS® contacts
with previous clients, referrals and other sources. Additionally, NAR
concluded that most homes sell for 3 to 9.5 percent more when sold through
Selling your home with a REALTOR® yields abundant advantages, including the
REALTORS® have access to Multiple Listing Services (MLS) to disburse
information about your property to thousands of consumers via their
REALTORS®. They also have other marketing vehicles at their disposal, such
as open houses and referral networks. Through your REALTOR®'s marketing
efforts, a much broader range of qualified buyers will be informed of your
property's availability. As a seasoned pro at negotiation skills and
tactics, your REALTOR® can maintain objectivity in assessing buyers'
proposals and developing offers and counteroffers. Throughout the
transaction, including appraisals, inspections and legally binding
agreements, you can depend on your REALTOR®'s know-how to avoid any
pitfalls. Sales transactions comprise intricate legal and regulatory
requirements. REALTORS® are familiar with the regulations and can help you
understand and adhere to them.
REALTORS® work with their clients to address home improvements and tips
that will enhance the home's salability.
REALTORS® offer extensive, professional sales training.
How Do I Find A REALTOR®?
The CALIFORNIA ASSOCIATION OF REALTORS® has a membership of more
than 165,000 broker/owners and sales professionals who've received
extensive training in conducting real estate transactions in the Golden
State. To find a REALTOR® in your area, browse the C.A.R.