Several new social media tactics will be integrated into the 2015 consumer advertising campaign. Our aim is to engage consumers through multiple social partnerships, and across several social platforms, with content that provides interest and value to members and their clients.
Social opportunities this year will leverage a partnership with IZEA (15 bloggers with 80,000 unique monthly visits with a reach of 1.7 million) and Snapfluence (700,000 consumers with captivating sponsored social imagery) to expand the Ripple through key influencer networks.
News pins will be posted to C.A.R.’s Pinterest boards with topics ranging from Beach House Bonanza to Make Room for Yoga. Several new content series that leverage Twitter and Facebook also will be created.