Several new social media and digital tactics will be integrated into the 2014 consumer advertising campaign. Our aim is to engage consumers across multiple social platforms to complement the commercials, with digital buys on REALTOR.com, mobile ads, and consumer-focused social engagement on platforms including Pinterest and Instagram.
We’ll have new social content designed to engage and provide value to our members and create a 360-degree experience that will encourage audiences to share C.A.R. content. All social opportunities this year will leverage the partnership with the Clever Girl Network of 6,500 digital influencers and tap into their broad reach of more than 130 million monthly impressions.
We’ll also be revealing a new, custom social application where REALTORS® can create their own “Dos and Donts” for staging and selling their homes, built to share on social or via email, blogs and websites as a virtual calling card of sorts. This REALTOR® -generated content, called REALTOR® REALTALK will be shareable through social media and amplify California Association of REALTORS® social presence, while at the same time provide members with a great looking, customizable piece of social content to share with friends, associates and prospects.