As a vital component of the 2013 consumer advertising campaign, C.A.R. will launch a number of brand-new social media and digital tactics. The objective is to employ conversation-stimulating tactics across multiple social channels to complement the commercials, which includes customized web chats, digital buys on REALTOR.com, mobile ads, and consumer-focused social engagement on platforms including Pinterest and Instagram.
Blogger Outreach Social media will be used to tactically energize members, engage consumers, and create a 360-degree experience that will encourage consumers to share messaging tied to C.A.R. All social opportunities this year will leverage the partnership with the Clever Girl Network of 7,500 digital influencers and tap into their broad reach of 124.6 million monthly impressions.
In April, C.A.R. will reveal the campaign to real estate bloggers with a creative mailing package that will lead to blogger engagement. Additionally, C.A.R. will host a Pinterest contest in April, and an Instagram contest in May.