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SANTA ROSA
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2009 REALTOR® Consumer Advertising Campaign
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Radio Component: State and Regional Highlights
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-
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Statewide campaign
highlights:
- Total
number of radio spots over an 11-week period (4/20-7/5):
- 19,136
-
- 8 Total Weeks on air:
- 4/22-4/26
5/13-5/17 6/3-6/7 6/24-6/28
- 4/29-5/3
5/20-5/24 6/10-6/14 7/1-7/5
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- The C.A.R. message will be seen or heard
statewide nearly 76
- million times
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- Radio station selection based on
qualitative data for aged 35 to
- 64 (homebuyers and sellers)
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- All radio spots will air during
prime radio periods: AM drive
- through PM Wed-Sun
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- 5 and 10-second "brought to you by"
sponsorships will air in all
- markets statewide
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-
Santa
Rosa Summary:
Radio
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Total number of purchased
spots:
856
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FM
Stations
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KZST 100.1 Adult
Contemporary
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KOIT 96.5 Soft
Rock
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KVRV 97.7 Classic
Rock
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KFGY 92.9 Country
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KJZY 93.7 Smooth Jazz
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KRSH 95.9 Adult Album Alternative
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KXFX 101.7 Album Oriented Rock
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KZST 100.1 Adult Contemporary
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AM Stations
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KCBS 740 News
KGO 810 News/Talk
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KSRO 1350 News/Talk
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Highlights:
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- 100% percent of
spots air between 6 a.m. and 7 p.m. during
-
peak listening
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- 24 "brought to you
by" sponsorship :05 or :10 spots in
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news/traffic/weather reports
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- Includes two of the
top four stations in the market stations in
-
average quarter hour (AQH) Arbitron
Ratings
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Print