Santa Barbara media plan

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Santa Barbara media plan

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SANTA BARBARA
2009 REALTOR® Consumer Advertising Campaign
Radio Component: State and Regional Highlights
Statewide campaign highlights:
- Total number of radio spots over an 11-week period (4/20-7/5):
19,136
- 8 Total Weeks on air:
4/22-4/26 5/13-5/17 6/3-6/7 6/24-6/28
4/29-5/3 5/20-5/24 6/10-6/14 7/1-7/5
- The C.A.R. message will be seen or heard statewide nearly 76
million times
- Radio station selection based on qualitative data for aged 35 to
64 (homebuyers and sellers)
- All radio spots will air during prime radio periods: AM drive
through PM Wed-Sun
- 5 and 10-second "brought to you by" sponsorships will air in all
markets statewide
Santa Barbara Schedule Summary: Radio
Total number of purchased spots: 304
FM Stations
KTYD 99.9 Rock
KRTH 101.1 Oldies
KLOS 95.5 Classic Rock
KTWV 94.7 Smooth Jazz
AM Stations
KTMS 990 Talk
KFI 640 Talk
KSPN 710 Sports
KNX 1070 News
- Highlights:
- - 100% percent of spots air between 6 a.m. and 7 p.m. during
- peak listening
- - 72 "brought to you by" sponsorship :05 or :10 spots in
- news/traffic/weather reports
- - Includes the three of the top ten stations in the market in
- average quarter hour (AQH) Arbitron Ratings
- - 38% reach with 8.4x frequency against Adults 35-64

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