2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide
• San Francisco Summary: Radio

Total number of purchased spots:       1344

FM Stations                            

KFOG   104.5  Adult Alternative                         

KOIT     96.5  Soft Adult Contemporary

KUFX    98.5 Classic Rock

KZST  100.1  Adult Contemporary

KSAN  107.7  Classic Rock

KITS  105.3  Alternative Rock

KFRC  106.9  Classic Rock

KBLX  102.9 Urban Contemporary

KFOG  104.5  Adult Album Alternative

KITS  105.3 Alternative

KLLC  97.3  Adult Contemporary

KMVQ  99.7  Rhythmic Adult Contemporary

KSAN   107.7  Classic Rock

KIOI  101.3  Adult Contemporary

KISQ  98.1 Urban Contemporary

KKSF  103.7 Smooth Jazz

KMEL  106.1 Urban Contemporary

KSOL  98.9 Regional Mexican

KYLD  94.98 Urban Contemporary

KKIQ  101.7 Adult Contemporary

KKDV  92.1 Adult Contemporary

KUIC   95.3  Adult Contemporary

• AM Stations
• KGO     810 News/Talk  
• KCBS   740  News

KNBR  680 Sports/Talk

KTCT  1050 Sports Talk

KKGN  960 Talk

KNEW  910 Talk

Highlights:

-  100% percent of spots air between 6 a.m. and 7 p.m. during

    peak listening

-  72 "brought to you by" sponsorship :05 or :10 spots  in

    news/traffic/weather reports

-  Includes five of the top ten stations in the market in average

    quarter hour (AQH) Arbitron Ratings

-  37% reach with 8.6x frequency against Adults 35-64