SAN DIEGO

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide
• San Diego Summary: Radio
• Total number of purchased spots:        1528
•       
  FM Stations                                                      
  KIFM    98.1 Smooth Jazz                                             
• KYXY    96.5 Adult Contemporary                                   
• KSON  97.3  Country                                                    
• KLNV  106.5 Regional Mexican                                      
• KLQV  102.9  Spanish Adult Hits                                   
• KBZT  94.9 Alternative                                                   
• KLSD  1360 Sports
• KFMB   100.7 Adult Hits                                                
• XEMO  860 Regional Mexican
• KIFM      98.1  Smooth Jazz                                          
• XEPE  1700 Financial Talk
• KPRI     102.1  Adult Alternative                                      
• XPRS  1090 Sports Talk
• KSCF  103.7 Adult Contemporary                                   
• KYXY  96.5  Adult Contemporary
• XGLX  91.7 Latin Pop
• XLTN  104.5  Latin Pop
• XMOR  98.9 Hip Hop
• XOCL   99.3 Regional Mexican
• KGB  101.5 Classic Rock
• KHTS  93.3 Contemporary Hits
• KIOZ  105.3 Rock
• KLVN  106.5 Regional Mexican
• KLQV  102.9 Spanish Variety
• KMYI  94.1  Hot Adult Contemporary
• KPBS  89.5  National Public Radio
• KSDS  88.1 Jazz
• KUSS  95.5  Country
• XHFG 107.3 Spanish Contemporary
• XHRM  R&B Oldies
• XHTY  Rhythmic CHR
• XTRA  Alternative
•  
• AM Stations
• KFI      640 Talk
• KNX   1070  News
• KFMB  760 News/Talk
• KOGO  600 News/Talk
• KCBQ  1170 Talk
•                                                                                                                
• Highlights:
• -  100% percent of spots air between 6 a.m. and 7 p.m. during peak listening
• -  152 "brought to you by" sponsorship :05 or :10 spots  in news/traffic/weather reports
• -  Includes seven of the top ten stations in the market in average quarter hour (AQH) Arbitron Ratings
• -  40% reach with 9.6x frequency against Adults 35-64