SAN BERNARDINO/RIVERSIDE

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide
• San Bernardino/Riverside Summary: Radio
• Total number of purchased spots:          1028
• 
  FM Stations:
  KATY  101.3 Adult Contemporary                                   
• KOLA   99.9  Oldies                                                      
• KTWV  94.7 Smooth Jazz                                             
• KLOS  95.5 Classic Rock                                              
• KOST  103.5  Adult Contemporary                                  
• KRCD  103.9  Spanish Adult Hits                                   
• KSCA  101.9  Regional Mexican                                    
• KWRM  1370 Asian (Chinese)
• KLVE  107.5  Romantica (Spanish)
• KGGI    99.1 Rhythmic CHR
• KAJL  92.7  Adult Hits
• KATJ  100.7 Country
• KMYT  94.5 Smooth Jazz
• KSGN  89.7 Religious
• KTMQ  103.3 Classic Rock
• KCAL  96.7 Rock

KCXX  103.9 Alternative

KFRG  95.1  Country

KXRX  105.7  Spanish

KXSB  101.7 Spanish

• AM Stations:
  KNX  1070 News
• KFI  640 News/Talk
• KSPA  1510 Adult Standards
• KTDD  1350 Country

• Highlights:
• -  100% percent of spots air between 6 a.m. and 7 p.m. during
•     peak listening
• -  120 "brought to you by" sponsorship :05 or :10 spots  in
•     news/traffic/weather reports
• -  Includes six of the top seven stations in the market in average
•     uarter hour (AQH) Arbitron Ratings
• -  43% reach with 10.3x frequency against Adults 35-65