SACRAMENTO

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide

Sacramento Summary: Radio

• Total number of purchased spots:      1920
•   
  FM Stations                                                      
• KSSJ    94.7  Smooth Jazz                                            
• KRCX  99.9  Regional Mexican                                       
• KTTA    97.9 Regional Mexican                                      
• KXSE  104.3 Spanish Hits                                             
• KYMX  96.1 Soft Adult Contemporary                             
• KCCL    92.1 Oldies                                                       
• KHYL    101.1 R&B Oldies                                             
• KHTK  1140 Sports
• KRXQ   98.5  Rock                                                       
• KNCO  830 News Talk
• KSEG   96.9  Classic Rock                                            
• KDND   107.9 Contemporary Hits
• KWOD  106.5 Adult Alternative
• KBMB  103.5  Rhythmic
• KLMG  94.3 Spanish Adult Contemp
• KNCI  105.1 Country
• KNTY  101.9  Country
• KQJK  93.7 Adult HIts
• KSFM  102.5  Rhythmic
• KMYX  96.1 Adult Contemporary
• KZZO  100.5 Contemporary Hits
• KGBY-FM  92.5 Adult Contemporary
•  
• AM Stations
• KSTE    650  Talk
• KGO     810 News/Talk
• KFBK   1530 News/Talk
• KAHI     950 Oldies
• KCTC    1320 Sports
• KTKZ   1380  Talk
• H ighlights:
• -  100% percent of spots air between 6 a.m. and 7 p.m. during
•     peak listening
• -  96 "brought to you by" sponsorship :05 or :10 spots  in
•     news/traffic/weather reports
• -  Includes two of the top seven stations in the market in average
•     quarter hour (AQH) Arbitron Ratings
• -  38% reach with 8.4x frequency against Adults 35-64