LOS ANGELES

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide 

Los Angeles Summary: Radio

Total number of purchased spots:                2,272

•         
  FM Stations                                             
  KLOS   95.5 Classic Rock                                             
• KOST   103.5 Adult Contemporary                                 
• KRTH    101.1 Oldies                                                     
• KTWV   94.7 Smooth Jazz                                                                              
• KCBS   93.1 Adult Hits                                                  
• KSCA   101.9 Regional Mexican                                    
• KLVE  107.5  Romantica (Spanish)                                                        
• KRCD   103.9  Spanish Adult Hits                                  
• KWKW 1330 Spanish Sports
• KCBS  93.1  Adult Contemporary                                   
• KLAC  570 Sports
• KKLA  99.5 Religious                                                    
• KRLA  870 News/Talk
• KLSX  97.1  Talk                                                           
• KTNQ  1020 Spanish NewsTalk
• KROQ  106.7 Alternative/New Rock                                
• KBUE   105.5 Regional Mexican                                    
• KBIG  104.3  Adult Contemporary
• KDAY  93.5 Rhythmic Contemp Hits
• KFSH  95.9  Contemporary Christian
• KHHT 92.3  Rhythmic Adult Contemporary
• KIIS  102.7 Contemporary Hits
• KJLL  92.7 Adult Contemporary
• KKLA  99.5 Religious
• KLVE  107.5 Spanish Adult Contemporary
• KOST  103.5  Soft Adult Contemporary
• KRCD 103.9  Spanish Adults HIts
• KSCA  101.9 Regional Mexican
• KYSR  98.7  Modern Adult Contemporary
• KKGO  105.1  Country
• KLYY  97.5 Spanish
• KMVN  93.9  Rhythmic Adult Contemporary
• KPWR  105.9 Rhythmic
• KROQ  106.7  Alternative
• KSSE  107.1 Spanish
• KTWV  94.7 Smooth Jazz

• AM Stations
• KABC   790  Talk
• KFWB   980 News
• KRLA  870 News/Talk
• KFI        640  Talk
• KTLK     1150 Talk
•  
• Highlights:
• -  100% percent of spots air between 6 a.m. and 7 p.m. during peak listening
• -  144 "brought to you by" sponsorship :05 or :10 spots  in news/traffic/weather reports
• -  Includes all of the top ten stations in average quarter hour (AQH) Arbitron Ratings
•     45% reach with 12.5x frequency against Adults 35-64