FRESNO

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide

Fresno Summary: Radio

Total number of purchased spots:                1,456

FM Stations                                                     

KHGE   102.7 Country                                                   

KFSO    92.9  Spanish Adult Hits                                   

KABX    97.5 Oldies                                                      

KOND   92.1  Spanish                                                   

KJFX     95.7 Classic Rock                                             

KRDA     107.5 Spanish Adult Hits

KALZ    96.7 Modern Adult Contemporary

KBOS   94.9 Contemporary Hit Radio

KLLE    107.9 Reggaeton

KRZR    103.7 Rock

KSOF   98.9 Soft Rock

KFJK    105.9 Rock

KFRR   104.1  Alternative

KJZN    105.1 Classical

KKBZ    105.1 Rock

KLBN    101.9 Spanish

KMGV  97.9 R&B Oldies

KSKS  93.7 Country

KWYE  101.1 Adult Contemporary

KXOB   107.1 Spanish

• AM Stations
• KMJ 580 News/Talk
• KCBL 1340 Sports
• KEZL 1400 Sports
• KRDU 1130 Religious
•  
• Highlights:
• -  100% percent of spots air between 6 a.m. and 7 p.m. during
•     peak listening
• -  96 "brought to you by" sponsorship :05 or :10 spots  in
•     news/traffic/weather reports
• -  Schedule features the top 10 stations in the market against the
•     target audience
• -  44% reach with 12.1x frequency against Adults 35-64