CHICO

2009 REALTOR® Consumer Advertising Campaign

Radio Component: State and Regional Highlights

• Statewide campaign highlights:
  -  Total number of radio spots over an 11-week period (4/20-7/5):
•     19,136
• -  8 Total Weeks on air: 
•     4/22-4/26   5/13-5/17    6/3-6/7    6/24-6/28
•     4/29-5/3    5/20-5/24    6/10-6/14    7/1-7/5
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
• -  Radio station selection based on qualitative data for aged 35 to 
•     64 (homebuyers and sellers)
• -  All radio spots will air during prime radio periods: AM drive
•     through PM Wed-Sun
• -  5 and 10-second "brought to you by" sponsorships will air in all
•     markets statewide 

Chico Summary: Radio

Total number of purchased spots:    1608           

FM Stations                                                                                            

KRER               101.7 Sports

KHSL                103.5 Country                                       

KRCX                99.9 Regional Mexican                          

KMXI                 95.1  Adult Contemporary                      

KHHZ                97.7 Regional Mexican

KCEZ                102.1 Oldies

KEWB              94.7 Adult Contemporary

KHRD               103.1 Classic Rock

KMJE               101.5 Adult Contemporary

KNCQ               97.3  Country

KRQR               106.7  Rock

KTHU                100.7  Classic Rock

• AM Stations  
• KGO     810 News/Talk
• KFBK   1530 News/Talk
• KPAY   1290 News/Talk
• KEWE  1340 Sports

Highlights:

-  100% percent of spots air between 6 a.m. and 7 p.m. during

    peak listening

-  120 "brought to you by" sponsorship :05 or :10 spots in

    news/traffic/weather reports

-  Schedule features the top 10 stations in the market against the

    target audience

-  51% reach with 10.5x frequency against Adults 35-64